When it comes to the dynamic and ever-expanding world of cloud services, it's no exaggeration to say that things can get pretty complicated pretty fast. This was a prime consideration for Atmosera as they looked to rethink the company homepage. The brief called for simplicity in form and color, and sought the opportunity to say a lot about their evolving catalog of offerings in a clear and concise manner. The inspiration for the mountain range graphic came from their in-house collection of the mountains of Oregon, where they are based, and serves as a means to build a little of their personality into the layout.
Creating a Style They Could Run With
Like many companies that move fast, Atmosera had gotten pretty far without a brand guideline. As you can imagine, this led to rather patchy results. Looking to build a more consistent look, they asked for certain elements like colors, placeholder images, and icon styles they could carry forward.
