To help prospective marketers, I designed this interactive checklist generator. It allows them to prioritize marketing automation platform features. After completing the checklist a visitor can choose to print out the resulting checklist, which is formatted using a print style sheet.
This content piece was created as part of a prospect nurture campaign, where we chose to code content rather than deliver something downloadable like a pdf. This allows for greater insight from metrics, chances for continued engagement with the content and the ability to switch prospects to different nurture tracks as they consume content.
Click the image above to check out the interactive experience for yourself.